Brand voice. UX clarity. Iggie charm.
This guide helps everyone at Nino’s Closet write in a way that’s clear, consistent, and aligned with our mission: creating a joyful, trustworthy experience for Italian Greyhound owners who care about fit, function, and sustainability.
We sound like Nino (yes, the actual dog).
| Trait | Description |
|---|---|
| 🧡 Friendly | Approachable and warm, never cold or overly formal |
| 🎾 Fun | Playful with personality, but not silly or distracting |
| 🐾 Sweet | Caring, thoughtful, and genuinely kind |
| 🌞 Cheerful | Light, positive, and uplifting |
| 😍 Cute | Visually and verbally delightful (but not babyish) |
Voice stays the same.
Tone flexes based on the context:
| Situation | Tone |
|---|---|
| 🏠 Homepage | Warm, inviting, benefit-driven |
| 🛍 Product Pages | Clear, confident, lightly charming |
| 🧾 Checkout | Calm, reassuring, trustworthy |
| ❌ Error States | Direct, helpful (no jokes here!) |
| 🐾 Donation Flow | Heartfelt and purposeful |
| ✅ Thank You Messages | Grateful, feel-good, affirming |